The word organic is becoming more popular in our world by the day, whether this is used to refer to our diet, our clothing or our lifestyle in general. Today this word is most commonly used in the supermarkets to describe food products produced naturally without artificial ingredients, or chemical fertilisers.
Slowly but steadily during the past few years another industry has started using this word, the clothing industry. In the clothing industry we find mostly the term “organic cotton”.
Organic cotton has great benefits, the most important one being the way that it is grown, which involves the use of methods and tools that reduce the impact of the production on our environment. The tools and systems the organic movement is using, replenish and maintain soil fertility and build a biologically diverse agriculture.
Another benefit, is the fact that the crops aren’t treated with pesticides, insecticides and GMOs. These toxins are harmful to farmers and workers, ourselves as consumers and entire wildlife eco-systems. In comparison to the conventional cotton where toxic chemicals are used and seep into run-off water after heavy rains, poising our lakes, rivers and waterways the organic cotton is grown without the use of synthetic pesticides. The harmful effects of non-organic materials can be seen in our daily lives as well; skin allergies, rashes and even headaches can be caused by chemical residue trapped in the threads.
But probably the biggest advantage of organic cotton is the amount of water that is used to grow it. Organic cotton uses around 70% less water than the conventional cotton, making it far more sustainable. In numbers, to produce one T-shirt with conventional cotton 2,168 gallons of water would be used, compared to 186 if it was made from organic cotton (a difference of 1,982 gallons).
As a company focusing on sustainable fashion, the majority of our products are made using organic cotton. We try to combine tradition, innovation and science to benefit the shared environment and promote a good quality of life for everyone involved from the farmers to the consumers.